Austrade digital trade masterclass on doing business in Southeast Asia


Austrade, in partnership with DFAT, TIQ/Tradestart, AsiaLink, IP Australia and CCIQ have developed a digital trade masterclass series with a focus on doing business in Southeast Asia

This seven-part series provides a unique opportunity for Australian businesses to gain a sense of how they can successfully enter and navigate the Southeast Asian region for market development and expansion.

The nations encompassing ASEAN in Southeast Asia comprise the fastest growing internet market in the world. With 125,000 new users coming onto the internet every day, the ASEAN digital economy is projected to grow significantly, adding an estimated $1 trillion to regional GDP over the next ten years. This masterclass series will equip participants with an understanding of opportunities as well as challenges in digital trade. It will also provide insight on the realities, threats, demands (including cyber threats) and nuances of Southeast Asia’s digital landscape, and enable companies to make sense of the complex regulatory frameworks in the region.

The Masterclass series features speakers such as Dr. Peter Lovelock, Director, Technology Research Project Corporate (an IT and telecommunication based think-tank with offices in Singapore, Hong Kong and China), and practitioners from TIQ, IP Australia, DFAT, Asialink, Austrade and Queensland companies Entersoft Security and Creative Enterprise Australia.

Learn more about investment and trade promotion organizations HERE.

The Masterclass series

The Masterclass series will:

  • Provide a deeper understanding of the opportunities and challenges of doing business in Southeast Asia.
  • Arm you with an even greater appreciation for the role of Digital Trade and the opportunity it presents in Southeast Asia.
  • Deliver useful tools and resources to assist with the development of their export strategy into Southeast Asia.
  • Empower you with the confidence to scale your business to greater heights in the dynamic markets of Southeast Asia.

AUSTRADE – The Australian Trade and Investment Commission

The Australian Trade and Investment Commission – Austrade – is Australia’s leading trade and investment agency, with experts in connecting Australian businesses to the world and the world to Australian businesses.

Source/Image Credit: AUSTRADE