A distinctively local touch
Ikea is a global company, but its newest store in Hyderabad, India, almost feels local. Earlier this month, the company opened its first ever store in India, and while it has many of the traits of a typical Ikea store—the sprawling layout, cafe, Hemnes bed—it also has a distinctly local flavor.
Take its new delivery vehicles. At least 20 percent of the Hyderabad store’s delivery fleet will be electric rickshaws. The compact, three-wheeled vehicles are used widely throughout India to navigate the notoriously dense traffic found in large cities. Ikea’s version will be charged at the store, running off of solar power harvested from some 4,000 panels atop the building roof. Any excess energy gathered will be used for lighting and other uses inside the store.